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The Chef's Rant; Insight into the mind of an Angry Chef!
The Angry Chef is one angry Chef from *** if you want insight into how the industry is run and should be run, this is the place to be. A blog about the problems that one star chef, who will remain anonymous, has from time to time! Tips and hints on how to avoid these problems as well. The Chef's Rant is the insight into the world of Foodies, Posers and Hollywood name droppers and it's all from one Angry Chef!
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The Chef's Rant | A Place For The Angry Chef
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Artwork
For the branding campaign it was necessary to create artwork that helped to exemplify how Angry the chef really is, so why not a knife?
Web Presence
This is a blog, considering that the web presence is everything, we made sure that the focus was put onto the words, not the imagry and graphics.
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The wonderful piece of a sound web solution, content management based blogging system
Our blogging system, is definitely top notch. It's simple to view and comment on and it's simple to edit with. This is key, considering the person using the blogging system the most is the Angry Chef. Along with our blogging system is our CMS, making all aspects of web use, simple!
Typography
The presence is all web. You go online and you read the blog (web log), putting the emphasis on words and not graphics, can sometimes be a complicated feat. One that a lot of web developers *wink wink* don't necessarily pick up on. The most important part of the blog is the blog itself. So we took a more minimalist approach to this project. We weren't afraid of spacing and we wanted the words to be emphasized!
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